WG Content on 09/30/2022 in Conference Sessions

Selling a Strategy: How to Successfully Kick Off Your Digital Transformation Journey

Selling a Strategy: How to Successfully Kick Off Your Digital Transformation Journey
JW Marriott Miami Turnberry Resort & Spa
19999 W Country Club Dr, Aventura, FL 33180, USA
11/09/2022 - 11/09/2022
12:00PM - 12:45PM

Digital Strategic Planning Track - Sponsored by Reason One

The digital transformation happening at Cincinnati Children's Hospital Medical Center involves more than just overhauling a website — it’s about redefining the role of the website altogether. One of U.S. News & World Report’s top five pediatric hospitals embarked on the digital transformation in 2020 with a phased approach and a plan for continual website improvement. 

This session shares lessons learned in the journey to evolve the website from a communication tool to a strategic location.


Presented by:

Missy Kataoka
Director, Digital Marketing Strategy
Cincinnati Children's Hospital


Kirsten Lecky
Executive Vice President
WriterGirl & Associates


Camille Sharrow-Blaum
Associate Director of Strategy
Rightpoint


REGISTER HERE


More than 20 years ago, WG Content became the first company to focus solely on content for the healthcare industry. Year after year, our ultimate mission is to put relationships at the center of al... Read more


19999 W Country Club Dr, Aventura, FL 33180, USA

View Larger Map
More by WG Content

Building Strong Employee Relationships


Declutter Your Content - Make Everyone Feel at Home with Plain, Tidy Language


Ask a Doc: Secrets of Marketing With, To & For Doctors