Digital Strategic Planning Track - Sponsored by Reason One
The digital transformation happening at Cincinnati Children's Hospital Medical Center involves more than just overhauling a website — it’s about redefining the role of the website altogether. One of U.S. News & World Report’s top five pediatric hospitals embarked on the digital transformation in 2020 with a phased approach and a plan for continual website improvement.
This session shares lessons learned in the journey to evolve the website from a communication tool to a strategic location.
Presented by:
Missy Kataoka
Director, Digital Marketing Strategy
Cincinnati Children's Hospital
Kirsten Lecky
Executive Vice President
WriterGirl & Associates
Camille Sharrow-Blaum
Associate Director of Strategy
Rightpoint
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