With more than 10,000 people turning 65 every day and Medicare making up the majority of most hospitals’ revenue, health systems need to position themselves as the experts for caring for older adults. Learn how Aging Boomers are driving shifts in behavior, attitudes, and expectations for senior care. Examine acquisition and retention strategies for an increasingly digitally-sophisticated population, and the importance of appealing to caregivers.
Suzanne Hendery, Chief Marketing Officer & Vice President, Renown Health (Reno, NV)
Dan Ansel, Founder/CEO, Active Daily Living
Currently available on over 350 hospital web sites, Private Health News’ (PHN) interactive e-communication solutions and content marketing tools help providers build ongoing, targeted relationships.
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