Unlock Health on 10/18/2023 in Conference Sessions

Moneyball Marketing: A Formulaic Approach to Build a Winning Marketing Plan

Moneyball Marketing: A Formulaic Approach to Build a Winning Marketing Plan
The JW Marriott Los Angeles, LA
900 W Olympic Blvd, Los Angeles, CA 90015, USA
11/07/2023 - 11/07/2023
2:15PM - 3:00PM

Digital Strategic Planning Track Sponsored by Reason One


Just as Billy Beane took an analytic, game-changing approach to build a winning baseball team, you too can build a marketing plan that ensures you hit your volume targets. 

This presentation addresses your most pressing marketing plan questions like, "Is there really a proven calculation that tells what to spend on digital to hit volume budgets by service line?" Plus, you’ll walk away with marketing plan templates and access to a proprietary calculator.


Presented by:

Elicia Newcom Gregory
System Director, Marketing 
Norton Healthcare 


Kathleen Perley
Managing Director and Founder, 
DECODE - an Unlock Health company


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Unlock Health, powered by the recent acquisitions of Eruptr and DECODE and supported by a team of experts in ROI design and technology, is healthcare's first single-source growth platform. We conne... Read more


900 W Olympic Blvd, Los Angeles, CA 90015, USA

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