Marketing Track
Sponsored by: Kyruus
When South Carolina’s Palmetto and Greenville Health Systems merged to form Prisma Health, the organization’s leadership aimed to establish the new brand with a system-wide consumer experience that would revamp their provider directory and empower consumers with convenient access to care. Developing this would be a massive undertaking with thousands of employed and affiliated providers, 18 hospitals, and two separate credentialing and EHR systems to reconcile.
Learn how Prisma created a modern digital access experience that provided a detailed view of their 4,000+ providers and one robust resource to match patients with the right provider to fit their needs.
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