Grow Up! How to Increase Your Content Maturity Level and Get the Attention of Your C-suite

Marketing & Digital Engagement Track

Is your content delivering consistent results that are tied to your organizational strategy and objectives? Don’t know? In this presentation, we will provide insights into how a healthcare organization can increase its content maturity level to ensure its content marketing program is generating measurable ROI, helping meet organizational goals, and capturing the attention of the C-suite. 

You will get a behind-the-scenes look at how Hackensack Meridian Health, a 17-hospital health network in New Jersey, has advanced its content maturity from level 2 to level 5 in just three years through its HealthU content marketing strategy and program.

Presented by:

Shannon Cummins
VP, Business Development
GLC, a full-service content agency

Michael McCauley
Vice President, Marketing & Communications
Hackensack Meridian Health

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