Digital Strategic Planning Track - Sponsored by Reason One
In this session, Charlotte Radiology, a leading North Carolina outpatient imaging provider, shares the key insights needed to boost ad engagement, reduce cost per lead, and convert leads into booked mammography appointments. Bottom of funnel lead generation results have been exciting.
Get a snapshot of the key initiatives used, including Google Paid Search, Bing, Call Analysis and a Mammography Quiz, that drove a 8% click-thru rate, a 28.5% conversion rate and more.
Presented by:
Jane Crosby
EVP, Strategy & Business Development
True North Custom
Rod Thomas
Regional Vice President
True North Custom
True North is your expert healthcare marketing agency, offering full-service, HIPAA-compliant marketing solutions.
19999 W Country Club Dr, Aventura, FL 33180, USA
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