Digital Strategic Planning Track - Sponsored by Reason One
In this session, Charlotte Radiology, a leading North Carolina outpatient imaging provider, shares the key insights needed to boost ad engagement, reduce cost per lead, and convert leads into booked mammography appointments. Bottom of funnel lead generation results have been exciting.
Get a snapshot of the key initiatives used, including Google Paid Search, Bing, Call Analysis and a Mammography Quiz, that drove a 8% click-thru rate, a 28.5% conversion rate and more.
Presented by:
Jane Crosby
EVP, Strategy & Business Development
True North Custom
Rod Thomas
Regional Vice President
True North Custom
True North Custom is an innovative content marketing agency focused on growth and engagement. Our passion is helping healthcare organizations build engagement and affinity, drive revenue growth and... Read more
19999 W Country Club Dr, Aventura, FL 33180, USA
View On Larger MapLearn how to reach and engage healthcare providers in this live 20-minute webinar.Marketing directly to healthcare providers is a valuable tool for advanced healthcare marketers looking ...read more
Transform Consumer Experience TrackBy aligning paid search, social, and display strategies with SEO priorities and physician marketing activity, Baptist Memorial Health Care was able ...read more
Join us for a 20-minute live webinar packed with the latest insights and strategies to build successful access care campaigns in 2024. Whether you're focusing on primary care, ...read more
Full-funnel marketing campaign considerations for primary care, telehealth and urgent care.• Bottom-of-the-funnel best practices• How to build a mid-funnel content strategy• ...read more
Unlock High Performance, HIPAA-Compliant Marketing
Purpose built for Healthcare Marketing in a Privacy-Focused World