Digital Disruption: Adjusting Healthcare Digital Strategy to Compete with Industry Disruptors

What consumers expect from healthcare has changed, rapidly. And with a new suite of contenders at the top of the funnel, ranging from urgent care chains, services in retail centers, and tech giants, traditional hospitals and systems will need to adjust their brand, corporate, and digital strategies. 

Join Lauren Minors (Reason One), Rob Klein (Klein & Partners), Dean Browell, PhD (Feedback), and Laila Waggoner (Core Health) for a lively panel discussion on how consumer attitudes have changed, what that means for systems, and how that has a direct impact on digital strategy. Using data gained from recent consumer and industry studies and surveys, we’ll cover what’s driving trends in the market, and translate them into actionable insights for healthcare marketers.

Presented by:

Lauren Minors
President
Reason One

Laila Waggoner
Vice President of Experience and Digital Innovation
Core Health

Dean Browell, PhD
Chief Behavioral Officer
Feedback

Rob Klein
Founder and CEO
Klein and Partners

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