Data Strategies Track - Sponsored by Playbook for Health
When you combine the powers of quantitative and qualitative data, the possibilities are endless. Examine approaches as well as limitations.
Learn how to apply the principles of sound market research, ethnography, and critical analysis to healthcare problem solving. Hear practical steps to achieve true data-driven marketing.
Presented by:
Dean Browell
Chief Behavioral Officer
Feedback
Danny Fell
Senior Strategist
Optum
Feedback helps agencies and brands drive sales and improve customer engagement through a deeper understanding of their audiences. Unlike traditional research methods or using software tools, we emp... Read more
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