Five years ago, McKinsey Global Institute stated in a discussion paper on AI use cases that marketing was one of the...
Posted By Invoca on 09/06/2023
Artificial intelligence (AI) is revolutionizing marketing. However, AI in marketing is about much more than automating tasks...
Posted By Invoca on 08/24/2023
Understanding what consumers want and need — ideally, before they even do — is an ongoing imperative for marketers....
Posted By Invoca on 01/19/2023
