Use a Creative Brief for Better Results

A creative brief sets you up for success. That’s because the process helps you:

• Determine the “Why” — Marketing communications start with a purpose. A creative brief ensures you begin with that purpose firmly in mind.
• Establish Clear Expectations — Changing direction or starting completely over midstream is costly. The creative brief ensures agreement among stakeholders about purpose, goals, expectations, deadlines and cost before the work begins.
• Stay Focused — It’s easy to feel overwhelmed by information or details during the beginning of a writing project. The creative brief keeps you focused and on track.

In this post, I walk you through the 10 essential questions on a creative brief. 

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