The Three Keys to Digital Transformation at Hatfield Medical Group

Today, it is more important than ever to meet new patients where they are: online. Nearly 60% of consumers consult the internet when researching new providers, with search engines, care delivery organization websites, and health plan websites representing the top sources of information.

With these consumer insights in mind, Hatfield Medical Group partnered with Kyruus to significantly improve their digital patient experience in order to attract, convert, and retain patients. Driven by an aggressive growth plan, Hatfield wanted to establish a scalable digital foundation that would serve as the basis for powerful and user-friendly consumer tools. The three keys to Hatfield’s digital transformation were:

1. Establish a robust, scalable data foundation. Accurate, complete, and up-to-date information on providers and locations is an absolute requirement for creating a positive digital access experience. Hatfield implemented KyruusOne^®, a robust, scalable foundation that serves as a consistent data platform for the consumer applications they wanted to provide on their website.
   
   
2. Provide a powerful yet user-friendly provider search experience. Hatfield launched a new website featuring powerful provider search functionality using Kyruus’ ProviderMatch^® for Consumers solution. Hatfield’s new search experience increases the likelihood of a prospective patient finding the appropriate care and offers features that provide greater convenience, such as typeahead search, which provides suggestions to complete the consumer’s entry, and dynamic filters and sorting options that include insurances accepted, distance to care location, and provider gender, among many others.
   
   
3. Develop rich provider profiles. When selecting a healthcare provider, consumers want to learn all they can. To build consumer comfort and trust, Hatfield developed rich provider profiles in KyruusOne, discoverable in their new website’s provider search. The profiles include photos, professional statements, and even biographical videos, plus maps and directions. This deeper level of provider information enables consumers to get to know the providers before they make a choice, so they feel more comfortable when they come in for the first appointment. 

As a result of this transformative work, Hatfield now leverages a user-friendly digital experience to differentiate themselves in a competitive marketplace, attracting and converting consumers into patients as they embark on this period of rapid growth.

To learn more about the results Hatfield Medical Group has achieved—including a 9X increase in traffic to their online find-a-provider—download our latest Customer Impact Story, Building a Consumer-Centric Foundation for Growth

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