Open Innovation and Creativity in Changing Times

As we navigate through rapidly changing times, healthcare organizations are being forced to become innovative and creative with how they are expressing their brand values. In this episode, hosts Reed Smith and Chris Boyer discuss the concept of “open innovation” and how health systems can create value through innovation and creativity. They are joined by expert Mark Morse, CEO and Chief Creative Officer of MorseKode, who shares a framework that brands can follow to evolve their brand expressions through changing times. 

Mentions from the Show:

• Beyond Posting - Chris Boyer’s keynote presentation for the #MayoSHSMD conference
• Why Now Is the Time for “Open Innovation”
• What can this crisis teach us about the future of creativity?
• Mark Morse on LinkedIn
• Mark Morse on Twitter
• MorseKode.com

Chris Boyer
Principal, @chrisboyer LLC  Using digital marketing, experience and UCD/CX to transform healthcare. Co-host of the touch point podcast and founder of the Touch Point Media network. 

Reed Smith
VP @jarrardinc, Advisor @MayoClinic Social Media Network and @SXSW Health & MedTech. @SocialHealthIns and @tpmnetwork founder

The original version of this page was published at:  https://touchpoint.health/podcast/tp175-open-innovation-and-creativity-in-changing-times/