Posted By touch point media on 06/19/2020

Open Innovation and Creativity in Changing Times

Open Innovation and Creativity in Changing Times

As we navigate through rapidly changing times, healthcare organizations are being forced to become innovative and creative with how they are expressing their brand values. In this episode, hosts Reed Smith and Chris Boyer discuss the concept of “open innovation” and how health systems can create value through innovation and creativity. They are joined by expert Mark Morse, CEO and Chief Creative Officer of MorseKode, who shares a framework that brands can follow to evolve their brand expressions through changing times. 




Mentions from the Show:




Chris Boyer
Principal, @chrisboyer LLC  Using digital marketing, experience and UCD/CX to transform healthcare. Co-host of the touch point podcast and founder of the Touch Point Media network. 


Reed Smith
VP @jarrardinc, Advisor @MayoClinic Social Media Network and @SXSW Health & MedTech. @SocialHealthIns and @tpmnetwork founder



The original version of this page was published at:  https://touchpoint.health/podcast/tp175-open-innovation-and-creativity-in-changing-times/