Posted By Healthcare Video Edge on 11/13/2018

It's Hip to be Square

It's Hip to be Square

So you’ve got patient testimonial videos or provider bio videos that you’re excited to post on your company’s social media sites. Of course you want as many people as possible to see the videos, watch them the whole way through, comment on them, like them, and share them.

One simple move can increase the likelihood of your videos’ success: going square.

Square (1:1) videos tend to get more views, more engagement and are watched for longer periods of time than landscape (16:9) videos.

While content is still king, studies are consistently showing that video format matters, too. The reason for this is based in the explosion in mobile viewing. Close to 70 percent of digital media engagement happens on mobile platforms, and that number will likely keep growing.

Square videos take up more real estate on mobile screens. Filling the screen catches the eye and makes the viewing experience better and more engaging.

As you can see, there’s a lot of strategy in video production. We can help walk you through the best decisions when using video to promote your healthcare providers or services. Everything from video length to messaging to music to – now, even the shape of the video – should be tailored to your target audience and the action you want them to take. To us, it’s all part of the fun of helping our clients use video storytelling to attract their perfect patients.

Will this trend last? We shall see. Mobile viewing isn’t going away – so being square is probably here to stay.

This article was originally posted in April of 2018 on

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