Sondra Brown, Founder of MDRG, spoke alongside healthcare leaders about the importance of end-to-end customer experience in healthcare. Recognizing that customer experience is the most significant factor that impacts a healthcare organization's reputation, healthcare providers should prioritize their customer experience over legacy strategies. With a VoC (Voice of Customer) program, healthcare brands can understand consumer perception and the role it plays in differentiating themselves from competitors.
The potential of generative AI in healthcare marketing was among the industry trends topics that can help marketers by automating tasks and freeing up time for more strategic work while evolving the tasks that marketers do.
Throughout the event, marketing and strategy leadership agreed that marketing should play a leading role in consumer transformation. By doing so, healthcare providers can create a competitive advantage and position themselves as leaders in change management. Leaders also discussed the importance of co-creating business strategies with clinicians.
While there was a general understanding of the roadblocks that may be faced when placing clinical quality secondary to the consumer experience, the overarching theme throughout HMPS was that of gaining insights into consumer demands to drive business growth and stay top of mind within the marketplace.
The HMPS conference delivered the latest trends and strategies in healthcare marketing and educated healthcare providers on how to differentiate themselves from competitors, create a competitive advantage, and ultimately improve patient outcomes.
Kristy Roldan
Director, Account Service
The original version of this page was published at: https://blog.mdrginc.com/innovative-healthcare-marketing-key-takeaways-from-hmps
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