As businesses close brick-and-mortar storefronts in response to the COVID-19 pandemic, Google is urging them to revise their Google My Business (GMB) listings accordingly. On March 16, I blogged about some of the near-term steps businesses should take with their GMB listings. Since then, Google has announced that organizations will be able to mark themselves as “temporarily closed” on their GMB listings. According to CEO Sundar Pichai:
Based on data from governments and other authoritative sources, Google Search and Maps will now display if a place, like a school or local business, is temporarily closed. In the coming days, we’ll make it possible for businesses to easily mark themselves as “temporarily closed” using Google My Business.
Pichai did not say how soon Google will roll out this tool. But you should expect its availability soon as Google reacts to rapidly unfolding events. If your organization has or will be closing because of COVID-19, I recommend that you:
If your location is closed but you still offer take-out and delivery from that location, it’s best to not mark yourself as temporarily closed. Rather, clarify on your GMB listing that you are open exclusively for take-out/delivery, even though your storefront is closed for in-person service.
We will continue to report on COVID-19 related events as they happen and offer insights. Watch this space for more insight.
Adam Dorfman, RDC Director, Product Management
The original version of this page was published at: https://www.reputation.com/resources/blog/google-to-provide-temporarily-closed-option-for-businesses-shut-down-by-covid-19/
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