The healthcare industry has forever been altered by the COVID-19 pandemic. From providers and nurses to techs and therapists, this segment of the job market has been through unimaginable trauma. Beyond clinicians, healthcare workers in marketing, communications and other non-clinical roles all answered the call and managed the unforeseeable needs of the pandemic – while struggling with operational and personal challenges. Today, we can start to glean what we’ve learned the last few years and what that means for the future of healthcare staffing.
How We Got Here
How To Combat Staffing Struggles
Even though we’ve become experts in expecting the unexpected, we can always use a few tips and tricks when it comes to staffing shortages. Here are three ways you can combat inevitable staffing struggles AND stand out from the ever-present competition.
How This Affects Patients
With COVID-19 cases down overall, and patients finally feeling comfortable resuming their regular care appointments, hospitals are feeling the pressure to bring business back to their clinics. So, the clinic calls their marketing departments in a fury to help build volume, only for the patient to find out there isn’t an available appointment for six months or they can’t reach the scheduling department because of long wait times. For anything that the marketing department is going to promote, the most important consideration is the patient path. What obstacles are there, if any? If there are barriers that marketing cannot control, i.e. referral processes, scheduling delays or anything else, then pause on starting any initiatives until those barriers can be removed. It’s of no benefit to the marketing team, or the clinic/physician, to push traffic to a service that’s not ready to receive new patients. It’s best to resolve any issues before driving more patients to an experience that doesn’t benefit a clinic or physician.
Partner with Frederick Swanston and arm yourself with innovative and effective strategies to combat the effects of the “Great Resignation”. Together, we’ll bring the care back into every aspect of healthcare. Contact us here.
Caitlin Kinney
The original version of this page was published at: https://frederickswanston.com/from-pandemic-burnout-to-an-industry-on-fire/
Frederick Swanston is a full-service advertising agency with capabilities in creative, brand development, media strategy and placement, web development, interactive, direct marketing and research.
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