Frederick Swanston is a mid-sized Atlanta advertising agency led by creative strategists who developed a model for combining exceptional creative with the finest client service.
We call that model Frontline Navigation.
Creative
As an agency founded by national agency creative strategists, our creative product is our strong suit. We are accomplished in traditional creative – television, radio, print, newspaper and out-of-home – as well as website design, online advertising and social media.
Brand Development
Some believe creating a distinctive brand image is an almost mystical pursuit. No mystery. Branding is about truly understanding the brand’s unique qualities, then crafting a brand architecture that makes the brand different from your competitors and meaningful to your customers.
Media Strategy + Placement
We provide full-service media strategies and have placement capabilities for traditional, interactive and social media. Our media professionals take a holistic view of every situation and skillfully integrate traditional and interactive strategies into a cohesive, effective campaign.
Web Development
Frederick Swanston has created dozens of websites for clients, ranging from simple sites designed to put a fresh face on a brand, to e-commerce sites that meet strict compliance regulations on a state-by-state basis. Our services include web design and digital strategy.
Digital
Our digital capabilities include search marketing optimization (SEO), search engine marketing (SEM), online display advertising, social media marketing and high-level analytics, which enables us to constantly measure and continuously improve campaign performance.
Direct Marketing + Research
We have experience creating highly targeted direct marketing and direct response programs, and integrating them into traditional and online advertising campaigns. On the research front, we have fielded countless quantitative and qualitative studies in many industries.
With an estimated spending power of $143 billion per year, Generation Z (aka Gen Z) accounted for approximately 40% of... read more
Step up the originality. In a crowded healthcare marketplace, break free from the crowd with originality and... read more
As marketers, we work for weeks – or even months – on a campaign. We argue over the direction, debate the necessity... read more
Remember the story you told at your in-laws’ Thanksgiving dinner table that ended in awkward silence and a scowl... read more
You know WHAT your organization does and HOW you do it. But it’s your WHY that matters most in the mind of... read more
How COVID-19 has helped create a more human healthcare experience. For all of us, it seems the past 1.5 years have... read more
How Frederick Swanston helped inspire Memphis to get their COVID-19 vaccine when skepticism was on the rise. ... read more
Your Net Promoter Score (NPS) is a +47. According to global benchmark data, that’s above the average score of +32... read more
How to be a voice and not just noise when everyone’s saying the same thing It’s been a year since COVID-19... read more
2020 asked a lot of us as an agency and as human beings. We wore many hats for our clients, becoming cultural experts... read more
You’re close to your patients. You’ve served many of them for years. You have access to NRC data, and you can... read more
We recently attended the 24 Annual Healthcare Marketing & Physician Strategies Summit. Here's what we took away... read more
Seventeen vs Seventy – the advertising review blog from Frederick Swanston , featuring Liv and Oma, granddaughter... read more
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