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Frederick Swanston Verified Badge

Alpharetta Georgia 30009

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Frederick Swanston is a full-service advertising agency with capabilities in creative, brand development, media strategy and placement, web development, interactive, direct marketing and research. The typical agency organizational structure has principals and officers at the top, with junior level folks at the bottom. Our Frontline Navigation model puts your creative leader out front working hand-in-hand with you, not hidden behind layers of staff. So your direction never gets lost in translation. Our clients find this approach to be efficient, effective and enjoyable. And it produces terrific results.

Service Focus

Web Development
Market Research
Video Production

Healthcare Focus


Frederick Swanston is a mid-sized Atlanta advertising agency led by creative strategists who developed a model for combining exceptional creative with the finest client service.
We call that model Frontline Navigation.


As an agency founded by national agency creative strategists, our creative product is our strong suit. We are accomplished in traditional creative – television, radio, print, newspaper and out-of-home – as well as website design, online advertising and social media.

Brand Development

Some believe creating a distinctive brand image is an almost mystical pursuit. No mystery. Branding is about truly understanding the brand’s unique qualities, then crafting a brand architecture that makes the brand different from your competitors and meaningful to your customers.

Media Strategy + Placement

We provide full-service media strategies and have placement capabilities for traditional, interactive and social media. Our media professionals take a holistic view of every situation and skillfully integrate traditional and interactive strategies into a cohesive, effective campaign.

Web Development

Frederick Swanston has created dozens of websites for clients, ranging from simple sites designed to put a fresh face on a brand, to e-commerce sites that meet strict compliance regulations on a state-by-state basis. Our services include web design and digital strategy.


Our digital capabilities include search marketing optimization (SEO), search engine marketing (SEM), online display advertising, social media marketing and high-level analytics, which enables us to constantly measure and continuously improve campaign performance.

Direct Marketing + Research

We have experience creating highly targeted direct marketing and direct response programs, and integrating them into traditional and online advertising campaigns. On the research front, we have fielded countless quantitative and qualitative studies in many industries.

Contact Information

Frederick Swanston Website

2400 Lakeview Parkway
Alpharetta, GA 30009

Healthcare Customers

American Health Imaging
Cullman Regional Hospital
  • Agency
    11-50 Employees
    $10k+ Min. Project Size

    Health Systems-Large
    Health Systems-Small/Medium
    Community Hospitals
    Physician Practice Groups

    Frederick Swanston Member Articles

    Be the Vaccine Voice of Reason, Don’t Take a Shot in the Dark

    How to be a voice and not just noise when everyone’s saying the same thingIt’s been a year since COVID-19 changed...

    Posted By Frederick Swanston on 03/16/2021

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    Brand New World - How 2020 Has Forever Shaped Our Approach to Branding

    2020 asked a lot of us as an agency and as human beings. We wore many hats for our clients, becoming cultural experts and...

    Posted By Frederick Swanston on 02/19/2021

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    You Don’t Need Market Research. Or do You?

    You’re close to your patients. You’ve served many of them for years. You have access to NRC data, and you can...

    Posted By Frederick Swanston on 10/01/2020

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    2019 HMPS Recap - What We Learned

    We recently attended the 24 Annual Healthcare Marketing & Physician Strategies Summit. Here's what we took away...

    Posted By Frederick Swanston on 06/20/2019

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    Seventeen vs Seventy Advertising Reviews

    Seventeen vs Seventy – the advertising review blog from Frederick Swanston, featuring Liv and Oma, granddaughter and...

    Posted By Frederick Swanston on 06/19/2019

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