Write a Review
About Frederick Swanston

Frederick Swanston is a mid-sized Atlanta advertising agency led by creative strategists who developed a model for combining exceptional creative with the finest client service.
We call that model Frontline Navigation.

Creative

As an agency founded by national agency creative strategists, our creative product is our strong suit. We are accomplished in traditional creative – television, radio, print, newspaper and out-of-home – as well as website design, online advertising and social media.


Brand Development

Some believe creating a distinctive brand image is an almost mystical pursuit. No mystery. Branding is about truly understanding the brand’s unique qualities, then crafting a brand architecture that makes the brand different from your competitors and meaningful to your customers.


Media Strategy + Placement

We provide full-service media strategies and have placement capabilities for traditional, interactive and social media. Our media professionals take a holistic view of every situation and skillfully integrate traditional and interactive strategies into a cohesive, effective campaign.


Web Development

Frederick Swanston has created dozens of websites for clients, ranging from simple sites designed to put a fresh face on a brand, to e-commerce sites that meet strict compliance regulations on a state-by-state basis. Our services include web design and digital strategy.


Digital

Our digital capabilities include search marketing optimization (SEO), search engine marketing (SEM), online display advertising, social media marketing and high-level analytics, which enables us to constantly measure and continuously improve campaign performance.


Direct Marketing + Research

We have experience creating highly targeted direct marketing and direct response programs, and integrating them into traditional and online advertising campaigns. On the research front, we have fielded countless quantitative and qualitative studies in many industries.


Resources

Remember the story you told at your in-laws’ Thanksgiving dinner table that ended in awkward silence and a scowl... read more

Article
09/09/2021

You know WHAT your organization does and HOW you do it. But it’s your WHY that matters most in the mind of... read more

Article
08/31/2021

How COVID-19 has helped create a more human healthcare experience. For all of us, it seems the past 1.5 years have... read more

Article
07/05/2021

How Frederick Swanston helped inspire Memphis to get their COVID-19 vaccine when skepticism was on the rise. ... read more

Article
06/07/2021

Your Net Promoter Score (NPS) is a +47. According to global benchmark data, that’s above the average score of +32... read more

Article
04/26/2021

How to be a voice and not just noise when everyone’s saying the same thing It’s been a year since COVID-19... read more

Article
03/16/2021

2020 asked a lot of us as an agency and as human beings. We wore many hats for our clients, becoming cultural experts... read more

Article
02/19/2021

You’re close to your patients. You’ve served many of them for years. You have access to NRC data, and you can... read more

Article
10/01/2020

We recently attended the 24 Annual Healthcare Marketing & Physician Strategies Summit. Here's what we took away... read more

Article
06/20/2019

Seventeen vs Seventy – the advertising review blog from Frederick Swanston , featuring Liv and Oma, granddaughter... read more

Article
06/19/2019
Reviews

There are no reviews for Frederick Swanston.


Be the first to leave a review

Write a Review
Attending:

SHSMD 2021
Serving:

Community Hospitals
Health Systems - Large
Health Systems - Small / Medium
Payors
Pharma
Physician Practice Groups
Providers
Details

Employees: 11-50
Min. Project Size: $10k+
Service Focus

Branding
Web Development
Advertising
Market Research
Marketing
Video Production