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Posted By Point Across Media on 10/27/2020

Building Patient Confidence During COVID-19

Building Patient Confidence During COVID-19

In today's COVID-19 healthcare climate, your patient audience might be hesitant to seek in-person care.

How do you give them the confidence to step back into your health system? 

The following case study shows how video is a helpful tool. 


Breast Cancer Awareness Video Campaigns


Challenge:

Increase the number of women getting screening mammograms. This health system has seen a significant drop in patient volume since the beginning of the COVID-19 pandemic.

Objective:

To let women know what measures the health system is taking to keep patients safe and the importance of getting mammograms despite COVID-19. 

Strategy:

Produce videos for social media featuring key physicians from the Women’s Health team.  

Result:

Point Across Media created 7 new videos to be released throughout Breast Cancer Awareness Month in October. (example below)


Our Video Production Process

We always take extra precautions around everyone's safety.  In addition:

- We keep our on-site crew small. A producer and a videographer.
- We provide options to shoot in an off-site location or during off-hours.
- Capturing footage is efficient. We only take 30 minutes of a physician's time (this includes b-roll).

Telehealth visits are on the rise - Here we list all the ways video content can support your marketing efforts in this growing area. 

Service Line Campaign example plus the data behind the success of this content.  



The original version of this page was published at:  https://www.pointacrossmedia.com/post/building-patient-confidence-during-covid-19