Incorporating video in your service line marketing is an effective way to connect with your audience. Here’s a recent example of how video was the key element of a successful campaign for one of our clients.
Challenge:
A West Coast health system wanted to introduce a new orthopedic surgeon to the market.
Objective:
Highlight a physician, reach a specific demographic, and obtain data for future campaigns.
Strategy:
We produced a one-minute physician profile video for their online provider directory and for use in a two-month-long paid social media campaign.
Data:
The video reached 24,500 views on YouTube. 90% of the audience was in the key 25+ demographic the health system was looking to target. (View below)
The original version of this page was published at: https://www.pointacrossmedia.com/post/video-marketing-data-tells-the-story
