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Posted By Point Across Media on 10/06/2020

Video Marketing: Data Tells the Story

Video Marketing: Data Tells the Story

Incorporating video in your service line marketing is an effective way to connect with your audience. Here’s a recent example of how video was the key element of a successful campaign for one of our clients.

Service Line Campaign Example

Challenge:

A West Coast health system wanted to introduce a new orthopedic surgeon to the market.

Objective:

Highlight a physician, reach a specific demographic, and obtain data for future campaigns.   

Strategy:

We produced a one-minute physician profile video for their online provider directory and for use in a two-month-long paid social media campaign.

Data: 

The video reached 24,500 views on YouTube. 90% of the audience was in the key 25+ demographic the health system was looking to target. (View below)



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