Be Part of History – The 10th Edition of the Healthcare Digital Marketing Trends Survey Opens

By Ben Dillon, Chief Strategy Officer, Geonetric 

When we started the Healthcare Digital Marketing Trends survey in 2005, there was nothing like it around.

Healthcare marketers were faced with adapting to tremendous change as more transactions moved online and they struggled to get the budget and resources they needed to compete. Clients would ask us how other organizations were getting buy-in for initiatives, or how other systems were allocating budgets to traditional versus digital. We knew what our clients were doing, but the industry as a whole had no real data to use to benchmark themselves.

So we created this survey to help. And in each iteration, it’s grown and evolved just as the discipline of digital marketing in healthcare has. Now in its tenth year, we’re proud of how much marketers have come to rely on the data and use it to make decisions to improve how they engage their communities. With each survey, Geonetric has deepened the industry’s understanding of what works in healthcare digital marketing and how organizations in our space are getting things done.

What makes this survey unique? 

Fast forward fifteen years and it’s hardly the only digital marketing survey anymore. But it’s still unique. We work diligently to not only present you with survey results but to also deliver insights in a format that’s actionable with a focus on competitive benchmarking. We gather insights from both healthcare providers as well as their agency and vendor partners.  It is also the only survey out there that gives real insight into what leading organizations do differently when it comes to executing on their digital plans.

New this year 

The core of the survey stays the same from year to year, so organizations can understand how budgets, team sizes, and website functionality evolve. But we also add new and different questions each time, get up-to-the-minute readings on issues healthcare marketers are dealing with day-to-day.

Intranets
This year’s survey has a new section on intranets, due in part to the amazing work healthcare marketers have done over the last few months to keep their employees up-to-date on constantly changing information due to COVID-19. We hope to shed light on what types of functionality and content healthcare marketers use to improve internal digital communications, as many organizations are likely evaluating how their intranet met their needs this year.

Content marketing 

Content marketing is another area that was already evolving – but COVID-19 also created the opportunity for hospitals to use content marketing to engage, educate, and embrace their communities. Trust in hospital communication has never been higher among health consumers – how will healthcare marketers leverage what they’ve built in the months and years to come? 

Your insights help an entire industry  

The most important part of this survey is you. The more healthcare marketers who take this survey, the more powerful the data. We hope you will take some time and contribute to this powerful research.

Being a part of this survey benefits you in several ways:

• Qualifying respondents get a $10 Amazon.com Gift Card as an immediate thank you for participating
• You get early access to our findings eBook and will be amongst the first digital marketing professionals to hear the insights from this year’s research
• And most of all, it arms you with data you need to set digital marketing priorities, benchmark your spend, and compare your team size. 

Over and over again, we hear how useful healthcare marketing leaders find this data when working to solidify digital marketing plans, fight for increased budgets, and seek out new skill-sets for their evolving teams. 

I hope you will join us in making the 10th edition of the survey the best yet.