The Get a Leg Up on Life integrated advertising campaign is meant to be inspirational and aspirational in nature. More than a cosmetic concern, vein issues impact quality of life. This campaign encourages patients – men, women, young and old – to identify with the strong imagery of people enjoying their everyday lives. To appeal to a broad demographic, the campaign translates to all levels of activity and fitness, including hiking, gardening, playing with a child and simply carrying a laundry basket upstairs – all without pain.
The commercial spots, which included real patient input, clearly connect pain-free legs to every facet of life by linking five scenes that transition seamlessly from one activity to another, just as someone free of pain would navigate his/her day.
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