In the healthcare space, acquisition is more than just waiting for a new patient to enter your practice. It encompasses... read more

In today’s hyper-competitive healthcare market, it’s all too easy for healthcare providers to become overly... read more

Engaging your customers at a deeper level involves building an ongoing relationship, and retention is critical if you want... read more

For healthcare providers, an effective approach to patient acquisition is critical to success. But before you can start... read more

Like any business, your medical practice, clinic, or hospital must attract new patients to grow. However, today’s... read more

Imagine a world where every health condition was recognized and treated before they even emerged. Today, physicians across... read more

In an increasingly competitive healthcare environment, organizations need to do everything in their power to bring in patients... read more

Healthcare marketers have their work cut out for them. They need to grapple with an ever-expanding list of marketing channels,... read more

We’ve all heard the old adage before: you only have one chance to make a first impression. The same is true in the... read more

Patient retention is an important, yet often overlooked, element of quality engagement between a health care system and... read more

This past year was one that brought on continued change, fueled by the ongoing COVID-19 pandemic, as hospitals and health... read more

From social media to mobile connectivity, patients have more ways to engage online than ever before. One of the most groundbreaking... read more

When a new patient enters your health system for the first time, your immediate goal is to provide them with the best care... read more

The days of “build it and they will come” have long since passed. Now patients have an abundance of choices... read more

Healthcare chief information officers are critical enablers of enterprise evolution. Many of the technologies they evaluate... read more

Today, more than one in four adult Americans self-identify as having a disability, and a third of U.S. households include... read more

When you reserve a room at an average three-star hotel for a routine business trip, an abundance of hospitality professionals... read more

Healthcare executives have been using claims data to make strategic decisions for years, but gaps in the data have limited... read more

Patient confidence in visiting healthcare providers is at the highest levels since the onset of COVID-19, according to... read more

Healthcare is one of the fastest growing segments in the world of digital data, boasting a growth of 48 percent year-over-year.... read more

If there’s any industry that’s gone through a massive transformation in recent years, it’s healthcare.... read more

Paid search vs. organic search. Awareness campaigns vs. precision marketing. Too much vs. too little. Digital marketing... read more

Medical call centers hold a critical role in any health system, serving as the link between patients, providers, administrative... read more

Amid uncertainty around the path of COVID-19, hospitals are on the hook to recoup lost revenue. But pent-up demand must... read more

Healthgrades Announces 2020 Patient Safety Excellence and Outstanding Patient Experience Awards as Quality of Healthcare... read more

10 Facts About COVID-19 The COVID-19 pandemic presents challenges, but with the facts, you can take steps to prepare... read more

If you develop coronavirus symptoms, such as fever and coughing, you should be prepared to treat the virus at home. Most... read more

Explaining the Coronavirus Disease (COVID-19) Pandemic On Wednesday March 11, 2020, the World Health Organization (WHO)... read more

The 2020 coronavirus pandemic is forcing people into a new, but temporary, way of life known as “social distancing.”... read more

The first diagnosis of the respiratory disease caused by the novel (new) coronavirus was in Wuhan in Hubei Province, China,... read more

The COVID-19 pandemic is driving the need for more coronavirus testing in the United States. In the beginning of the outbreak,... read more

Editor's note: Updated March 11, 2020. The novel coronavirus of 2019 causes a mild respiratory illness in about... read more

Healthgrades and the Medical Group Management Association (MGMA) today released the 2020 Patient Sentiment Report ,... read more

It goes without saying that the internet is crowded with infinite choices and resources for consumers who like to shop... read more

Definition: Consumer experience in healthcare is how a patient perceives your hospital or health system based on... read more

When seeking hospital care, consumers know to look for quality and reputation. But it’s equally important for them... read more

Increasingly, a consumer who buys a poorly made kitchen gadget will leave a negative review on the shopping website to... read more

You’ve decided to run a Facebook campaign - congratulations! Ideas for images and ad copy are swirling around in... read more