An Active Approach to Improving Outcomes. From initial discovery to complete recovery, Krames is there throughout the entire patient experience. It starts with engaging, health-literate content that empowers patients to actively participate in their own health journey. This is how we’re activating health and delivering value to healthcare organizations and the patients they serve. As the health care industry continues to migrate from fee-for-service to value-based care models, patient education must evolve with it. To be effective, it needs to extend beyond the traditional care setting, to reach patients with credible, easy-to-digest content in the formats and languages they prefer.