Submitted Jon on Monday, Feb 03, 2020
We hired Jeff and his team at Bendigo to help the our Foundation transform our fundraising partnerships. As the Agency of Record, Bendigo helped us create a custom website and took a leadership role with the many agencies, media partners, sponsors and partners who helped make the program a success. We raised more than $1,000,000 for the campaign in our first four months.
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We made the right call trusting Bendigo with the task of leading the rebrand of our Medical Center and its growing Health Network. We needed new brand positioning to personalize and amplify our accomplishments. Bendigo moved their practice “in-house” where they assembled and led the strategic and creative teams and crystallized the vision for the new identity. They united our executive team, board members, physicians, outside agencies and business partners and delivered a bold and game-changing rebrand that put our organization on a path for unprecedented growth and brand leadership.
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In 2015, we asked Bendigo to take a fresh look at our marketing strategies and help us build our organization’s brand through Sports Marketing and Corporate Partnerships. Jeff and his team delivered the strategy for our initiative, then built upon it through marketing and business alliances, making a measurable impact that resonated with consumers, our partners, and our employees well beyond our traditional service areas.
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