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MarTech Vendors FAQs


Who qualifies for a Vendor Account?

Any company providing Marketing, Communications, or Digital services to healthcare organizations may join the MarTech.Health Vendor Directory. To ensure quality, we include vendors who have worked with three or more healthcare clients.


What does a Vendor Account cost?

Vendors can choose from two profile levels:

  • Free Basic Listing - Free
  • Standard Profile - $300
  • Premium Profile - $600
Features and details here

What’s your cancellation policy?

Renewals to annual accounts may be canceled, but unused portions of the current annual contract are non-refundable. You'll be able to use your account until the paid period expires.


Reviews and Rating Process

The review process begins when a General User or Vendor visits your profile and clicks on "Write a Review."

Vendor Profile


  • Service categories you select (e.g. Advertising, Branding, and Design) become available for users to score. Reviewers are not required to score every service.

    Review Service Categories

  • Reviewers are required to write a review between 15 and 999 characters.

    Review Comment

  • The reviewer must select one of three recommendation choices.

    Recommendation

    Once you’ve received three reviews, your recommendation score will appear on your public profile.

    Reviews


After the user hits the "Submit" button:

  • You’ll receive an email about a review being reviewed by MarTech.Health administrators.

  • An admin will ensure the review meets our standards before publishing.

  • Once the review is approved, you’ll be notified via email and the review will become visible in your admin area and on your public profile.


What reviews look like on your public profile.

Once you get your first review, a “Reviews” tab will appear on your public profile with the most recent review at the top.

Not Anonymous Review

Reviewers who want to remain anonymous will have their organization type noted.

Anonymous Review

Below that, you’ll see their review. To the right, you’ll see an overall rating calculated by averaging the ratings for your services. Below that, you’ll see the ratings for each service.


Managing Reviews and Replying

Once logged in, a quick link at the top of the page appears under your username to “My Reviews."

My Reviews Quick Link

You can also access it from your admin panel under “Manage Reviews."

My Reviews Admin Panel

The most current review will be at the top.

Reviews with a light orange background are pending admin approval.

Pending Reviews

Approved reviews have a white background and you’ll be able to write a public reply.

Approved Reviews

You’ll see the name of the reviewer and their organization for each review. You’ll see if they’ve requested anonymity. Next, you’ll see your overall rating and breakdown for each service. To the right, you’ll see their review. You’ll be able to reply in the box provided. You may only leave one reply per review and edit as needed.

Remember, you’ll always see their name and organization name in your admin panel, so do not post any personal information in your reply if the review is anonymous.


Default Search Order

If you're searching within a service, then then the default sort order is:

  1. Premium Profiles
    1. % of service focus
      1. Overall star rating
  2. Standard Profiles
    1. % of service focus
      1. Overall star rating


If you're searching via the search box, then the default sort order is:

  1. Premium Profiles
    1. Keyword in name
      1. Smart Tag match
        1. Keyword in Short description
          1. Keyword on About Us content
            1. Location Match
  2. Standard Profiles
    1. Keyword in name
      1. Smart Tag match
        1. Keyword in Short description
          1. Keyword on About Us content
            1. Location Match

Universal Search

Typing a phrase into the search box not only searches vendors, but also displays results for their videos, podcasts, presentations, articles, and events.

The default view displays the first five vendors and then the first three results in each category. The number of results for each category is listed in the navigation bar. Click any category to see what’s in each specific category.


Universal Search

Vendor Content

In addition to a profile, Premium Vendors are encouraged to add searchable content such as videos, podcasts, presentations, articles, and event notifications.


Articles

Vendor Articles



Events

Vendor Events



Presentations

Vendor Presentations



Videos

Vendor Videos



Audio Files

Vendor Audio Files


Meta tags can be added so content appears in search results.


Contact Details

First and Last Name

Your name (person managing the vendor profile):

Name Field


Company Name

Your organization's name:

Organization Name Field


Phone Number

The main number you want prospects to call:

Phone Number Field


Emails Sent To

Your work email - leads and messages will go to this email address:

Email Feild


Assign Your Healthcare Industry Experience

Use the slider to assign the percentage of healthcare clients. There’s no right/wrong answer:

Healthcare Industry Experience Field


Website

Your company website address:

Website URL Field


Where Are You Located?

Your primary business address. Type in your address above the map and hit enter.

Address Field


It will auto-populate the address fields below:

Auto Populate Address


Social Media Links

Premium Accounts: Your Twitter feed will appear in the sidebar of your profile.

Social Media Fields

Profile Photo Section

Cover Photo

Select a profile header. Recommend size: 1140px x 300px


Profile Photo

Optional.
Your personal photo will appear if you do not have a company logo. Recommended size : 200px x 200px.


Profile Logo

Your company logo, which will appear publicly. Recommended size: 200px x 200px


Profile Logo Upload

Additional Details

Short Company Description

This text will appear in search results and on the user Vendor Compare Tool. 250 characters limit.

Company Description Field


Select up to 10 Categories

Your profile will appear in the categories you select.

Service Categories Field


Assign Level of Focus

You have 100 points to distribute across the selected categories. The number of points influences default search results.

Focus Percentage Field


Company Tagline

Company Tagline Field


Tagline text appears on your public profile just below the Service Focus section and will stand out from the rest of the page.

Live COmpany Tagline View


Type of Organization

Organization Type Field


Select your organization type from the drop-down menu.

Organization Type Drop-down Menu


Market Segment

With which healthcare markets is your company experienced?

Market Segment Field


Number of Employees

How many people work at your organization? Number of Employees Field


Company Brochure

Upload an image or PDF to showcase your company.

Company Brochure Upload


Customer List

List three of your organization's healthcare customers. These are included in the comparison tool and show the type of organizations you support.

Customer List Field


Enter Smart Tags

This feature is enabled only for Premium accounts. You can use smart tags to add categories or descriptions that better fit your brand and identify your Vendor Profile when those phrases are searched.

Smart Tags Field

About Section

Write About You And Your Company

Use this area to tell customers about your company and provide details about your specialties.

You can add images by URL, in this section. You can also use the HTML view to customize your content and make it stand out.

About Field


Here’s a customized “About” section that pops:

Example About Section

Locations

Select up to 5 Locations you service

Users can search for vendors based on location. You may enter up to five locations where you have offices or representatives.

Start by entering your address above the map and then hit the "Enter" key:

Address Field


The address will populate the fields on the right and you may choose to add either the City or Zip Code. Hit the "Add +" button to add it:

Address Add Button


Your location will appear in the list below. Hit the "Delete" button to remove the location.

Address Delete Button


Repeat this process for up to four additional locations.


Articles

Publish?

Select whether you want an article published on MarTech.Health. You can publish or un-publish an article at any time.

Publish Article

Article Title

The title will display above the article, so do not add it again to the article content.

Article Title

Enter Smart Tags

Add keywords searchable on the site. They’ll appear below every article.

Article Smart Tags

Add an Image

Upload an image for the article. It will appear in search results as well as within the main body of the article.

Article Image

Article Content

Add the content as well as images and links.

Article Content

Editing in HTML mode allows you to customize the design.

Article Content HTML View

Meta Title

If possible, provide a more concise version of the title.

Article Meta Title

Meta Description

Generate a brief but concise description of the article.

Article Meta Description

Meta Keywords

Add additional keywords to help the article appear in search results.

Article Meta Keywords

Canonical URL

If this article was posted elsewhere or on your company website, enter the original URL here. Google will not penalize you for having duplicate content.

Article Cononical URL

Search Results

Here’s how articles appear in search results. The image, title, keywords, and first sentence are all visible:

Article Search Results

Published Article View

Once you've published the article, Here’s how it will display:

Article

A canonical link or keywords will automatically display below the article.

Article Published View


Audio

Publish?

Select whether you want the audio file published on MarTech.Health. You can publish or un-publish an audio file at any time.

Publish Audio

Audio Title

The title will display above the audio file.

Audio Title

Pick Your Audio Source

You can add audio files from Soundcloud and Stitcher.


Soundcloud

To add an audio file from Soundcloud, select "Soundcloud."

Soundcloud Audio File

Next, enter the URL of the SoundCloud file. You can access this by navigating to the SoundCloud audio on the web. You can copy the URL at the top of your browser or click the "Share" button below the audio file.

Soundcloud Audio File URL

If you click "Share," you’ll see a pop-up below which is the URL.

Soundcloud Share Button

Stitcher

To add an audio file from Stitcher, select "Stitcher."

Stitcher Audio File

Next, enter the embed code of the Sticher file. You can access this by navigating to the Sticher audio on the web. Click the "EMBED" button below the description.

Stitcher Audio Embed Button

A pop-up will appear with an embed code to copy.

Stitcher Audio Embed Code

Enter Smart Tags

Add keywords searchable on the site. They’ll appear below every audio file.

Audio Smart Tags

Audio Description

Add a description of the audio file. You can add images and links. A transcript of the audio file is also common content.

Audio Description

You can also edit in HTML mode to customize the design.

Audio Description HTML View

Search Results

Here’s how audio files appear in search results. The title, audio file, keywords, and first few sentences of the description are visible:

Audio Search Results

Published Audio File View

Once you've published the audio file, here’s how it will display:

Audio Published View


Presentations

Publish?

Select whether you want the presentation published on MarTech.Health. You can publish or un-publish a presentation at any time.

Publish Presentation

Presentation Title

The title will display above the Presentation.

Presentation Title

Add an Image

Upload a cover image for the Presentation. It will appear in search results.

Presentation Image

SlideShare Embed Code

Paste the Slideshare embed code here.


Slideshare Embed Code Field

To find the embed code, navigate to the presentation on Slideshare, and click the "Share" button below the presentation title.

Slideshare Share Button

After clicking on "Share" the embed code will be available for you to copy.

Copy Slideshare Embed Code

Enter Smart Tags

Add keywords searchable on the site. They will appear below every presentation.

Presentation Smart Tags

Presentation Description

Add a description of the presentation. You can add images and links. Additional notes for each slide are also common content.

Presentation Description

You can also edit in HTML mode, and customize the design design.

Presentation Description HTML View

Search Results

Here’s how presentations appear in search results. The title, cover photo, and first few sentences of the description are visible:

Presentation Search Results

Published Presentation View

Once you've published the presentation, here’s how it will display:

Presentation Published View


Events

Publish?

Select whether you want the event published on MarTech.Health. You can publish or un-publish an event at any time.

Publish Event

Event Title

Required field. The title will display above the Event.

Event Title

Add an Image

Upload a cover image for the event. It will appear in search results.

Event Image

Does this repeat?

Choose one of four repeat options:

  • No
  • Repeat Every Day
  • Repeat Every 7 Days (weekly)
  • Repeat Every 14 Days (every 2 weeks)
  • Repeat Every 21 Days (every 3 weeks)


Event Repeat

Select Start Time

Select the event start time (15-minute intervals).

Event Start Time

Select End Time

Select the event end time (15-minute intervals).

Event End Time

Start Date

Add the event start date and click the year to change years or months quickly.

Event Start Date

End Date

Add the event end date and click the year to change years or months quickly.

Event End Date

Cost to Attend

Add the cost to attend the event.

Event Cost

External Web Link

Add an external web URL containing details about the event.

Event Web Link

Venue Name

Add the name of the venue if applicable.

Event Venue Name

Enter a Location

Add the location of the event and hit the "Enter" key to update the map. it will also auto-populate the address into the "Complete Address" field below.

Event Location

Complete Address

Add address details like the name of the convention center or a suite number.

Event Address

Enter Smart Tags

Add keywords searchable on the site. They’ll appear below every event

Event Smart Tags

Event Description

Here’s where you add a description of the event. You can add images and links.

Event Description

You can also edit in HTML mode to customize the design.

Event Description HTML View

Search Results

Here’s how events appear in search results. The title, image, first few sentences of the description, location, price, date, and time are visible.

Event Search Results

Published Event View

Once you've published the event, here’s how it will display:

Event Published View


Videos

Publish?

Select whether you want the video published on MarTech.Health. You can publish or un-publish a video at any time.

Publish Video

Video Title

The title will display above the video.

Video Title

YouTube or Vimeo Link

Add the Youtube or Vimeo link.

Youtube or Vimeo Link

Youtube

Access the YouTube URL by navigating to the video on YouTube. Copy the URL at the top of your browser or click the "Share" button below the video.

Youtube Share Button Location

If you clicked on "Share," you’ll see a pop-up. The URL is below the pop-up.

Copy Youtube Video URL

Vimeo

You can access the Vimeo URL by navigating to the video on Vimeo. You can copy the URL at the top of your browser or click the "Share" button below the video.

Vimeo URL Location

If you click "Share," you’ll see a pop-up. The URL is below the pop-up.

Vimeo Share URL Location

Enter Smart Tags

Add keywords to make the video searchable on the site. They’ll appear below every video.

Video Smart Tags

Location

Add the location of the video. Hit the "Enter" key to update the map. The location could be your company headquarters where the video was shot or whatever is applicable.

Video Location map

This will also auto-populate the address into the "Complete Address" field below.

Video Complete Address Fields

Video Description

Add a description of the video. You can add images and links. Additional notes for each slide are also common content.

Video Description

You can also edit in HTML mode to customize the design.

Video Description HTML View

Search Results

Here’s how videos appear in search results. The title, cover photo, and first few sentences of the description are visible:

Video Search Results

Published Video View

Once you've published the video, here’s how it will display:

Video Published View


Promotional Posts

Promotional Posts are a unique way to get more customers to your content. They rotate among all Premium Vendors and will randomly display on the search result pages for Articles, Videos, Presentations, Audio files, and Events.

You can have up to five promotional posts running at a time

Publish?

Select whether you want the promotional post published on MarTech.Health. You can publish or un-publish a promotional post at any time.

Publish Promotional Post

Image

Choose an image to display for the Promotional Post.

Promotional Post Image

Link one of your posts to this promotion

You can pick from any of your published Articles, Videos, Presentations, Audio files, and Events. When a user clicks on the promotional post, they’re taken to that selected content's page.

Link a Promotional Post

Linked Promotional Post

Promotional Short Description

Add a short description. It will appear below the image.

Promotional Post Short Description

Published View

It will randomly display on the search result pages for Articles, Videos, Presentations, Audio files, and Events.

Promotional Post Published View


Sending Messages

Only active and verified accounts can send messages.

Researchers and Vendors can send you messages. You can initiate conversations with other Vendors, but not Researchers. Once logged in, you can access your messages from two locations

  1. "My Messages" at the top right corner of the page, under your name:

    My Messages via Quick Links


  2. "Message Board" under your profile image, while in your admin area:

    Message Board via Admin Panel


Once you've clicked on your message board, you’ll see all messages from vendors and general users. If a vendor messaged you, you’ll see their logo and name. If a general user messaged you, you’ll see their member ID. General users who are ready to move forward on a project will provide their contact information.

Message Inbox


Clicking on one message will open the entire conversation thread. Your messages appear on the right with a blue background. The other person's messages will appear on the left with a light grey background.

Single Conversation View

Receiving Messages

Once logged in, you can access your messages from two locations

  1. "My Messages" at the top right corner of the page, under your name:

    My Messages via Quick Links


  2. "Message Board" under your profile image, while in your admin area:

    Message Board via Admin Panel


Once you've clicked on your message board, you’ll see all messages from vendors and general users. If a vendor messaged you, you’ll see their logo and name. If a general user messaged you, you’ll see their member ID. General users who are ready to move forward on a project will provide their contact information.

Message Inbox


Clicking on one message will open the entire conversation thread. Your messages appear on the right with a blue background. The other person's messages will appear on the left with a light grey background.

Single Conversation View


Simply type in the message field and hit enter or "send" to send the message.