How to Optimize HRAs for Health System Marketing

Case Studies: Improving HRA Traffic to Increase Health System Service Line Revenue

While HRAs can be very effective tools for patient engagement, acquisition and retention, just implementing them isn’t enough. You must capture the attention of consumers. HRA success hinges upon how effectively they are promoted.

But with so many channels to pursue, which ones are best?

Join us as Dave and Hilary present real-world, data-driven recommendations for optimizing HRAs for revenue generation.

In this no-cost 1-hour webinar:

1. Targets and tactics that drive the highest response
2. Nurturing consumers with high-risk factors
3. How effective HRA engagement drives revenue

Guest Presenters:

Dave Griffith, VP Analytics & Insights, Healthgrades
Dave Griffith brings data to the forefront of decision making for health systems throughout the United States. He helps provide data insights for product development, market development, channel operations, and retention/acquisition campaigns. Dave has a rich history in both financial and healthcare data analytics and has been part of Healthgrades for five years. He holds a bachelor’s in Finance and Masters in Marketing from the University of Wisconsin – Whitewater.

Hilary Manley, Director Analytics & Insights, Healthgrades
Hilary Manley leads a team of data analysts at Healthgrades. She works to bring data to life– to uncover insights that inform and drive health care marketing activities for both consumers and physicians. Hilary has been part of Healthgrades for 6 years. She holds a bachelor’s degree in Education from the University of Wisconsin – Madison and an MBA in Health Systems Leadership from Edgewood College.

About Healthgrades
Only Healthgrades combines the ability to motivate the right people to seek treatment, connect them with the right providers and systems, and inspire their long-term loyalty by supporting ongoing engagement and quality care. By sharing data across an integrated suite of patient experience solutions — such as dynamic website experiences, online scheduling, healthcare CRM, search engine optimization, targeted advertising, and quality ratings — you can truly understand the modern consumer and build loyalty over time with consistently effective engagement.

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