How Google is Co-Opting the Patient Journey & What You Can Do About It

Why Health System Marketing MUST Adapt Now to Google’s New Reality and Where to Start

Patients increasingly seek healthcare information via online searches. The pandemic has only hastened this shift. Now Google is leveraging that fact like never before.

Google is short-cutting what has typically been a provider-managed conversion process for those seeking care. If you play the digital game well, Google’s efforts can boost your own – if not, you are most certainly losing out.

Join Annie as she sheds light on these potential disruptions and how you can put Google’s ubiquity to work for you for free.

In this 1-hour webinar:

1. Google’s goal to be THE place to access health care
2. Why 4 new Google buttons are so important to providers
3. Tip: The 1 thing you MUST do to your landing pages

Presented by:

Annie Haarmann
Head of Strategy and Consulting, Healthcare and Life Sciences at Reputation
In her current position, Annie partners with large, complex organizations to provide strategic consulting and data-driven insights to maximize value, drive acquisition and improve consumer experience. Prior to her current role, Annie led a national digital team and directed enterprise strategy for online consumer experience at one of the nation’s leading healthcare providers, Ascension. In that role, she launched the organization’s first national integrated consumer web platform, managed online reputation for thousands of locations and providers, and drove innovative strategies to support growth and improve consumer access and experience. Annie is a Coro Leadership Program graduate, recipient of multiple national Marcom Awards and a past St. Louis Business Journal “30 Under 30” honoree.

Reputation
Reputation (formerly Reputation.com), creator of the Reputation Experience Management category, is changing the way companies gather and act on customer feedback to drive decision making and enhance Customer Experience (CX) programs. Reputation’s interaction-to-action platform translates vast amounts of solicited and unsolicited feedback data into prescriptive insights that companies use to learn from and grow. Thousands of global organizations rely on the patented algorithms behind Reputation Score X™ to provide a reliable index of brand performance in order to make targeted business improvements. Backed by Bessemer Ventures and Kleiner Perkins, and trusted by over 250 integration partners, including Google, Facebook, Salesforce, J.D. Power, Amazon and Web.com, Reputation turns feedback into the fuel to grow businesses around the world. Visit reputation.com to learn more.

REGISTER HERE