COVID 19: Healthcare Marketing During a Crisis and the New Normal

Most industries will be forever changed by the COVID-19 pandemic, with healthcare near the top of the list. How can healthcare marketing teams adjust their strategies now to prepare their brand for life after the coronavirus?

In this webinar, we will analyze successful communication strategies and look at the future of healthcare marketing in the wake of COVID-19. Reed Smith, VP of Digital Strategy at healthcare strategic communications firm Jarrard Phillips Cate & Hancock and co-founder of health industry podcast network touchpoint media, will join Binary Fountain SVP of Marketing Aaron Clifford to share insights and advice on the trends that will affect marketers for years to come.

Tune in to hear discussions on:

• What healthcare marketing strategies work during a crisis
• How to build long-term trust with patients, employees and the public on social channels
• How to determine which online conversations to monitor and engage
• The latest COVID-19-related updates to major platforms like Google and Yelp
• Beyond COVID-19, how marketers should plan for 60, 90, and 120 days from now
• Changes to the healthcare marketing landscape after emerging from the COVID-19 crisis

Speakers:

• Reed Smith, VP of Digital Strategy, Jarrard Phillips Cate & Hancock
• Aaron Clifford, SVP of Marketing, Binary Fountain