While it may seem difficult to think beyond today, as healthcare marketing communications professionals we must try to imagine the future. That means continuing to share stories of hope and general care capabilities, especially as certain services and procedures safely start up again.
To that end, we’ve gathered some advice for restarting your non-COVID-19 communications.
When is it OK to promote non-COVID-19 content?
What non-COVID-19 stories will start filling the marketing funnel?
What potential content may come out of the COVID-19 crisis?
For more information or content advice, contact Shannon Cummins, VP, Healthcare Business Development, at scummins@glcdelivers.com.
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