Video is an effective medium to provide unique and engaging content for your social media platforms.Below is an example of a social media campaign we developed specifically for Lung Cancer Awareness Month.
Challenge:Increase awareness of screening for lung cancer. Emphasize efforts in place for safe screening during the COVID-19 pandemic.
Objective:Show patients the benefits of a low dose CT scan to diagnose early-stage lung cancer. The target group is patients who have smoked and are between the ages of 55 and 74.
Strategy:Produce videos for social media featuring thoracic oncology surgeons who treat patients with lung cancer.
Result:Point Across Media created 3 new videos to be released throughout Lung Cancer Awareness Month in November.
A West Coast health system wanted to introduce a new orthopedic surgeon to the market - Find out how they reached a wider audience.
The original version of this page was published at: https://www.pointacrossmedia.com/post/example-using-social-media-to-promote-health-awareness
