As sure as snow in a Minnesota winter, American Heart Month comes every February. Most health systems have a plan for promoting care during this time – ranging from integrated, large budget marketing campaigns, to something as simple as a series of organic social media posts. Whatever the case, health risk assessments can be an important piece of the puzzle. Having a platform that allows for customized follow-up and call-to-action that captures contact information can be a powerful driver for downstream ROI…if done correctly.
What luck! Then this is a great opportunity to encourage previous users to retake the assessment to monitor changes in their health. Any EVALIA Portal user with Raw Data access should be able to pull a file of every completion. Leading up to Heart Month, pull lists for the past 12 months, filter by risk level and send emails to those individuals reminding them of their previous risk level. This can help get them back on track and thinking about their health.
Another strategy is to filter raw data reports based on Primary Care Provider status. For those without a provider, try sending an early January message motivating them seek out a provider they can connect with to kick off 2020 with knowledge about their health status. This is also a great place to include a list of age-based screening recommendations, so people know what to plan for throughout the year!
Finally, if you have the Heart HRA, but not Stroke or PAD, consider adding them to the mix to round up the cardiovascular suite and serve up a suggested “Next HRA” to those with interest in the specialty.
No problem! There is plenty of time to add any cardiovascular HRA well before Heart Month arrives. Still not sure if it will succeed? Ask a Medicom account manager for client references, completion rates, or discuss ways to build a test market and campaign that can boost the bottom line.
Bridget Thomas is a leader on the client service team, bringing with her a breadth of knowledge in the healthcare space.
Growing up in a family of providers to critical access hospitals, she took note early on of the importance of quality healthcare and proper outreach. From there she went on the work as a marketing manager for a small system in south central Wisconsin, eventually moving into clinic management and liaison work.
In 2014, she shifted gears to the SaaS-vendor side of healthcare and spent years in the CRM space, where she worked remotely doing client work, running trainings, and developing relationships. A good portion of her time is spent face-to-face with clients talking through operational hiccups, ways to best target consumers, appropriate use of budgets and most importantly – how to measure effectiveness of marketing dollars.
Bridget has a B.S. from the University of Wisconsin – Platteville, M.A. in Public Relations from Webster University and an M.A. in Counseling from Lakeland University. She is a member of the American College of Healthcare Executives, Society for Healthcare Strategy & Market Development, and Forum for Healthcare Strategists.
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