In the world of content marketing, all aspects of a story are important. The headline draws reader in, the introduction sets the scene and the body surprises and delights. But there’s one final piece that’s often overlooked and underestimated: the call to action, or CTA.
As their name suggests, CTAs act as instigators, inciting your audience to do something. They are most commonly found at the end of a piece of content, often set apart by italics or bold colors to grab attention.
CTAs are crucial to include in every piece of content marketing because they help you achieve your conversion goals. Depending on the phase of the customer journey that your content is tied to, those goals could be to:
Conversion goals can be broken down even further into smaller objectives. When you launch a campaign, you’re likely chipping away at one of the following objectives:
CTAs make clear to your audience what you want them to do and answer the question, “Now what?” They are not just good for your business. They’re a way-finding device for consumers who want to be your customers. Understanding that you should provide your audience with CTAs at every touchpoint, consider our top five tips for creating compelling (and effective!) CTAs:
For more information on CTA strategy, check out our post on getting your audience to act.
Jenna Grundtner
The original version of this page was published at: https://glcdelivers.com/5-tips-for-creating-compelling-ctas/
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