2019 State of Digital Marketing in Healthcare Report

As we near the end of this decade, digital marketing continues to become more prevalent and sophisticated in healthcare. It is often hard for marketers to keep up with the pace of change, but it is increasingly important for marketers and digital teams to understand the landscape - what it looks like now, and how it is evolving.

To that end, in 2015 Greystone.Net and Klein & Partners developed and administered its first annual survey to assess the current state of digital marketing in the healthcare space. The results of that survey were reported in The State of Digital Marketing in Healthcare in 2015 and a white paper was released in November 2015.
We conducted our second and third annual surveys in 2016 and 2017, and now we are on wave four! 

The results from this survey represent an effort to better understand the overall relationship between healthcare and digital marketing.

Questions Answered:

• What level of marketing effort is being deployed for CRM, social media, website strategy, digital marketing and more?
• What level of confidence do healthcare marketers have in their social media, digital marketing and CRM activities?
• What are the top 2 challenges affecting digital marketing efforts?
• How is Snapchat faring in healthcare? Is Instagram effective?
• Which CMS and CRM systems have the greatest market share in healthcare?
• What are the most common SEO tools, email marketing services, ROI tools, etc.?
• Is voice search becoming more prevalent in healthcare?
• How do any of these answers vary by organizational size or type?
• And much more ...