It isn’t news that the COVID-19 pandemic brought a sea change to marketing. Marketers who were already digitally engaged ramped up their efforts. Those whose digital strategy was not as mature quickly enhanced their digital marketing plans. The question now is: Will the marketing changes in digital strategy necessitated by the pandemic be permanent?
In a recent report from Salesforce – the 7th State of Marketing Report – marketing leaders from around the world reported their experience with marketing since the beginning of the global pandemic. The vast majority of survey respondents (90%) said their digital engagement strategy changed completely (48%) or somewhat (42%) since pre-pandemic times. The top digital tactics reported were:
With an eye toward the future, respondents reported:
Although marketers are continuing to use events and sponsorships, they believe a shift to more virtual and hybrid events is coming by 2022. They see a large presence for virtual events (40%), with hybrid events comprising 30% of events.
Additional findings from the report include:
The original version of this page was published at: https://www.greystone.net/resources/blog/greymatters/2021/10/14/are-pandemic-marketing-changes-here-to-stay
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