In a recent keynote presentation at the MarTech conference in October, Scott Brinker identified five trends that he says will define the rest of this decade.
Brinker, the VP Platform Ecosystem at HubSpot, said that organizational change has finally caught up with technological change, due in no small part to the COVID-19 pandemic. A study from Twillo found that 97% of the study respondents said the pandemic had moved up their digital transformation by as much as six years.
The defining trends as seen by Brinker are:
The original version of this page was published at: https://www.greystone.net/resources/blog/healthcare/2020/10/24/5-martech-trends-for-this-decade
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