Marketing when Nurses are the Audience

Today Jenny welcomes Deb Nevins, EVP of Customer Strategy at Point of Care Network (POCN). POCN is a platform whose goal is to help NP’s and PA’s practice at the top of their medical license. They help connect them to education, mentoring and career opportunities. 

This episode discusses: 

- How NP’s and PA’s now make up almost one-third of all prescribing clinicians in the U.S.

- Preferences of communication and education for NP/PA’s, compared to MD’s and why it matters

- Tips to recruit NP/PA’s, including what matters to many of them right now (tip - it’s not hiring bonuses!)

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