Silo to System: Rush’s Journey to an Integrated System and Digital Experience

Consumer Engagement Track

Sponsored by: Mercury Healthcare (formerly Healthgrades)

How do you merge three standalone hospital websites into one comprehensive system site — during a pandemic? In 2020, Rush University System for Health did just that.

This session showcases an integrated content strategy that puts consumer choice first. Seamless access to a full range of in-person and virtual care options is key to delivering an online experience that brings the Rush brand to life. Hear how, since launch, the site has seen significant increases in traffic and engagement.

Presented by:

Carrie Lord
eHealth Manager
Rush University System for Health

Mark Donahue
Manager, Digital Marketing
Rush University System for Health

Glen Doss
Vice President, Strategy and Business Development
Centretek

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