Physician Marketing: Why Jargon Doesn’t Work

Physician marketing is more than just having provider profiles on your website.

It’s about developing marketing materials that attract and retain referring physicians. It's about building relationships for the long-term.

But how do you build those relationships through data, clinical details and patient outcomes in a clear way?

This is the perfect time to rethink your physician-to-physician marketing initiatives with an evidence-based approach. Let’s do it together.

Your Prescription for Effective Physician Marketing

You've got pressure from all sides to market your physicians to referring providers. Those around you urge you to fill your communications with complex language to "sound smarter". But is it the right approach?

In this free webinar, content marketing expert Ahava Leibtag will share:

• How to create content that educates and engages physicians
• Ways to present data to doctors that inspires them to cut the jargon
• Must-have components of content for providers
• Best examples of physician marketing content

Date: Tuesday, June 21
Time: 1 p.m. EST (noon CST; 10 a.m. PST)
Duration: 1 hour

Unsure if you should attend? This webinar is right for you if you need to:

• Impress your providers with a more defined, advanced physician marketing strategy
• Use evidence-based data to convince leadership that jargon isn’t needed in physician communications
• Better resonate with referring physicians through content that speaks to them
• Increase provider referrals through physician marketing

Presented by:

Ahava Leibtag 
President and Founder 
Aha Media Group

With more than 20 years of experience in writing, messaging and marketing, Ahava is a well-recognized content strategy and marketing expert. She's the author of The Digital Crown: Winning at Content on the Web.

REGISTER HERE