Branding & Social Media Track - Sponsored by Phase2
Healthcare is confusing and consumers are often in a state of illness and stress when attempting to receive care. Piedmont recognized the need for healthcare websites to be more than passive providers. They should be active partners with patients in clarifying options and assisting in decisions. Piedmont implemented an evolution of their digital experience that took cues from travel & retail and expanded their efforts beyond the website, all while undergoing a new brand campaign.
Presented by:
Douwe Bergsma
CMO
Piedmont Health
Keir Bradshaw
EVP, Technology
MERGE
We are an award-winning marketing services firm that merges storytelling and technology to bring health, wealth and happiness to the world. People come to MERGE looking for a new way; for ideas and... Read more
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