Making a Name for Yourself: Boosting Your Personal Thought Leadership Brand

Career / Leadership Track

Building thought leadership is important for any person, whether they are hoping to advance in their current position or move on to bigger and better things. We all have the potential to build a strong brand, but we must follow certain steps - and avoid certain missteps.

This session will offer information on how to build a strong personal brand in the same manner that strong organizational brands are built, through consistency, commitment and communication. The presentation will provide tips for: identifying a target audience and area of expertise, clarifying personal goals, defining your desired personal brand, creating a relevant elevator speech, approaching networking strategically, building a strong online presence, and sing speaking and writing opportunities strategically.

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