Strategic Marketing Track - Sponsored by Wolters Kluwer
With the rise of AI technologies, digital brand experiences can now become more personalized, intuitive, and effective, which means the need for humans in patient communications has never been greater.
Explore new trends and best practices in AI-driven healthcare marketing to engage patients and build long-term loyalty. Take home strategies for driving growth (and a few to help save time) in a rapidly changing industry.
Presented by:
Kalee Hildreth
Executive Director, Digital Strategy
UChicago Medicine
Shawn Gross
Healthcare Practice Area Lead, Strategy
Primacy