Communications & Public Relations Track
A unique approach – founded on consumer insights and empathy – helped Arkansas Children’s create a statewide campaign to increase vaccination rates in an environment of misinformation and declining trust.
This campaign demonstrates how Arkansas Children’s and Core Health worked together to mine published secondary research for consumer insights to drive an empathetic strategy the entire health system could embrace. This helped the organization move forward through a confusing and stressful time with a clear sense of direction and a campaign to help drive conversations.
Presented by:
Sue Spaight
Director, Insights & Strategy
Core Health
Stephanie Pierce
Strategic Marketing Vice President
Arkansas Children's
Core Health® is Core Creative's specialized healthcare marketing practice. We help clients turn their brand into a competitive advantage, leading them through a scalable brand strategy process. Cor... Read more
201 Waterfront St, Oxon Hill, MD 20745, USA
View On Larger Map
Unlock High Performance, HIPAA-Compliant Marketing
Purpose built for Healthcare Marketing in a Privacy-Focused World
