Content Strategy Track - Sponsored by Coffey Communications
Many patients with drug-resistant epilepsy who are potential candidates for the NeuroPace RNS System learn about the medical device from their doctor. To reach patients directly and earlier in their journey, NeuroPace needed a strategy to create content according to a clearly defined funnel.
Learn how NeuroPace created detailed personas documenting the epilepsy patient journey, and then combined it with audience knowledge and data-backed decision-making to create content that’s optimized for search, sharable on social and meaningful to readers.
Presented by:
Laura Nightengale
Account Manager
Aha Media Group
Stan Van Gent
Senior Director, Consumer and Referral Marketing
NeuroPace
We’re on a mission to deliver clear healthcare content to your readers. As a healthcare marketer, you are constantly detangling the complex web of content challenges. We can help by creating strat... Read more
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