Closing the Loop on Your SEM Investment

Digital Marketing & Advertising Track

Sponsored by: Reason One

While most healthcare organizations invest in SEM, not all do so effectively and with a clear eye toward determining its ROI.

Hear how New York Proton Center developed a thoughtful strategy for paid search and social, effectively managed campaigns to attract the right prospective patients and accurately mapped its SEM investment directly to revenue, with a 1.62 return on investment.

Presented by:

Melissa Weisstuch
Marketing & Communications Manager
New York Proton Center

Teri Sun
Chief Strategy Officer
White Rhino

Jeff Steblea
Director of Business Development
Eruptr

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