Building Your Authority: The Pivot Point to Growth

Digital Transformation Track

Sponsored by: Centretek

Healthcare should be seen as a self-reinforcing authority cycle. Every positive customer interaction builds your authority. Every way you augment your customers' trust adds to the positive cycle you're creating. The greater your level of authority, the more consumers you can attract. The more consumers you attract, the more important your level of authority becomes.

In this session, learn how to think about physical versus digital authority, what steps to take to bolster and translate your physical authority to the digital world and learn why E.A.T. (Expertise, Authority, Trust) matters, and more.

Presented by:

Moustafa Mourad, MD, FACS
Chief of Otolaryngology-Head & Neck Surgery
TJH Medisys Health Network; MouradNYC Facial Plastic and Reconstructive Surgery

Brian Cush
Chief Executive Officer
Tidal Health Group

REGISTER HERE