Avoiding the Data Drop-off: Achieving Meaningful Measurement in Healthcare

Measuring marketing performance can be difficult.

It’s even more difficult to make marketing decisions based on meaningful metrics that point to revenue earned. In this webinar, we will share common hurdles to measuring ROI in healthcare and how your organization can identify the logical next steps you can take to close those gaps and achieve meaningful measurement. You’ll get a data-driven look into the patient journey conversion funnel and learn new insight into connecting data pipelines. We will also cover the new hot topic of how to ensure your health system isn’t impacted by the Meta pixel’s invasive tracking practices.

Watch this webinar and learn how to:

1 - Connect data between systems to automate full-funnel measurement.

2 - Achieve offline measurement when online measurement isn’t possible.

3 - Prove the effectiveness of your marketing efforts.

Presented by:

Lindsey Steinkamp
Sr. UX Researcher

REGISTER HERE