A Tale of Two Health System Rebrands: The Good, the Bad and the Ugly

Rebranding health care systems is all the rage, and for good reason: Done well, rebrands can unify the organization, drive patient satisfaction, grow market share and even improve clinical care. (And let's not forget that it can also cut costs by centralizing multiple operational functions, including marketing.)

But before your health system dives head-first into this pool of potential prosperity, you should know what you are getting into. Told from the perspective of three health care insiders who have been central to their organization's rebranding initiatives, this is a must-attend for anyone even contemplating a rebrand.