Digital Marketing & Advertising Track
Sponsored by: Reason One
Armed with internal buy-in and a timely reason – American Heart Month - to conduct a campaign, HonorHealth knew the success of its patient engagement efforts, and ability to predict and identify patients for cardiology services hinged on effectively leveraging all available data.
Aware of predictive analytics’ capabilities, learn how they stratified target populations, determining how and when to reach patients to achieve its acquisition goals.
Presented by:
Seth Kaplan
Director, Marketing and Customer Engagement
HonorHealth
Chris Hemphill
Director of Client AI and Operations
Actium Health
Actium Health’s CRM intelligence and patient activation solution transforms accumulated patient data into a clear plan of action for every healthcare consumer.
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