In this episode, we ask, "How do you know if your content is resonating with your audience?" Our roundtable guests discuss A/B testing on social media, analysis of search data, and the tried-and-true audience survey.
GLC is a full-service agency that helps healthcare brands build relationships with their audiences. GLC crafts content marketing campaigns for every medium—whether it be digital, social, video, or ... Read more
In this episode, we discuss content marketing trends and predictions for 2020. Featured topics include retargeting, influencers versus SMEs, Google snippets, the growth of voice search, ...read more
In this episode, we explore ways to breathe new life into existing content. ...read more
In this episode, we dive into the critical components for content planning — taking a holistic approach, tailoring content formats for different distribution channels, calls ...read more
Ask a Healthcare Lawyer: HIPAA Compliance for Healthcare Marketers
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