Since HHS first issued its guidance on the use of online tracking technologies, along with later updates, healthcare organizations...
Posted By Freshpaint on 04/05/2024
Video marketing is everywhere. It’s on social feeds, it’s appearing higher on SERPs … sometimes, it’s...
Posted By Aha Media Group on 03/11/2024
The concept of thought leadership marketing isn’t exactly new — in fact, the phrase was first coined back in...
Posted By Cobalt Communications on 05/26/2023
Inflation has had a profound impact on all areas of the economy, including health care. Yet even as signs indicate that...
Posted By The Society for Health Care Strategy & Market Development (SHSMD) on 02/13/2023
Digital marketing for healthcare is unique. It shares some of the same principles as marketing for other areas, but the...
Posted By The Status Bureau on 02/08/2023
Making the Case for Measuring Brand AwarenessIn today’s digitally connected world, brand awareness driven by public...
Posted By Invoca on 12/14/2022
Like demand drives supply, how people engage with healthcare drives its content.That’s why Chris Bevolo’s...
Posted By WG Content on 12/12/2022
What does it take to successfully leverage mobile apps for patient engagement—and how can health systems take their...
Posted By Gozio Health on 11/09/2022
The concept of E.A.T. (Expertise, Authority, Trust) was introduced by Google as a ranking factor that they highlight in...
Posted By Tidal Health Group on 08/09/2022
Unlock High Performance, HIPAA-Compliant Marketing
Purpose built for Healthcare Marketing in a Privacy-Focused World